PETER SMART IS A DESIGN GENIUS
























If only everything you interact with in your daily life were designed by someone as thoughtful and clever as Peter Smart. Shower curtains would always stay in the tub, keeping your floor perfectly dry. Coffee makers wouldn't have infernally finicky on/off switches, leaving you woefully brew-less in the morning. Tax forms might actually be legible, allowing you to submit these important legal documents without worrying that an errant '1' might make you look like you are trying to claim 11 imaginary dependents.

Why am I so confident in the skills of designer Peter Smart? Well, he recently traveled all over the world to try to solve 50 Problems in 50 Days simply using the power of design. My favorite proposed project to come out of the challenge is by far his reworking of traditional boarding passes for air travel. Instead of the infernally ill-shaped horizontal pass, Smart came up with a vertical format that incorporates things you actually want and need to know—such as your gate, travel time and destination weather—through sans serif fonts and a simple bold layout. The proposed pass even folds to precisely fit inside your passport, with just the cliff notes version of your travel info sticking out of the top. Brilliant!

So listen up, TSA and airlines world wide! Let's institute some productive, passenger-focused legislation and get this design in the works, chop chop!

Read more about Smart's proposal here.




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