15 September 2010

JME FOOD

JAMIE OLIVER FOODJAMIE OLIVER FOOD

JAMIE OLIVER FOODJAMIE OLIVER FOOD

JAMIE OLIVER FOODJAMIE OLIVER FOOD


Have you all seen the amazing packaging for Jamie Oliver's preserved foods? I love the mixture of handwritten, stamped and illustrative labels. Not to mention the brightly colored jar caps! It makes each jar look like it came out of that friend-who-makes-gourmet-cooking-always-look-effortless-and-fun's kitchen: thoughtful, homemade, and personal. Brilliant! (But really, I wouldn't expect anything less from Jamie!)

Check out all of Oliver's 'Nibbles, Snacks and Gourmet Condiment' line, called Jme Food, here. And take a peak at all the great stuff--interviews, recipes, Jamie's magazine etc.--at his website proper here.


(You can also see the previous packaging for Jamie's line, which was equally fabulous, here and here.)


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